Custom Box Packaging Just in One Place - The Ultimate Solution
Want to make the box packaging attractive? This ultimate solution guide would help you with everything about box packaging.
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Do you know
Why Product packaging is so .
Generally speaking, the most important function of product packaging is to keep the product safe and secure from the outside environment. Packaging must keep the product safe during shipment between the manufacturing facility and the retailer. And must prevent damage while the product sits on the shelf.
But with the progress of society, and the demand for the market product, the function of packaging is becoming more and more important and diversified.
Many data show that there are 12 functions of packaging:
- To protect products from damage.
- To contain many items.
- To improve storage effectiveness.
- To consider environmental impact.
- To provide key information.
- To promote the product.
- Stand Out From Competitors.
- Increase Your Products' Appeal.
- Enhance Your Marketing Strategy
- Develop a Brand Identity.
- Enrich Your Customers' Experience.
- Save Money.
HAVE YOU NOTICE
Do you make these mistakes in the box packaging?
Options 1
You spend a lot of money and time on advertising and promotion, and you did not focus on your product packaging, but always try to do the production of your boxes at the lowest price.
If so, you made a big mistake. You surprisingly forget that your box packaging is your best advertising. It can reach everywhere, and most importantl it is free. A Great deal (compared to the cost of advertising, the cost of the box is negligible).
Now, start working on your box packaging, and raise your sales to the next level. Remember we will be always here, any doubt pls contact us. We’re so glad to hear from you.
Options 2
Someone told me he knew that Packaging attracts consumers and increases sales. It also reduces the marketing and advertisement cost of the product. So he focused on the product packaging.
But his product packaging just refers to the Individual packaging of the product. Maybe he forgot that it has 3types of packaging, Primary, Secondary and Tertiary.
Individual packaging of the product is the primary packaging. We still need to focus on the other two styles of packaging, all those 3 levels of packaging will impact your product’s survival.
How do the 3styles of packaging play an important role?
Primary Packaging-Attractive your customer
The packaging that most closely touches a product is often referred to as “retail packaging.” Such as product boxes, hangtags, and catalogs.
Its main goals are to protect the product and inform or attract a customer. Attracting customers is the first step to your marketing success.
Secondary Packing- Spread the love to everybody
The packaging used to ship products is already in primary packaging. It’s also used as display packaging in retail locations such as grocery stores. Such as gift boxes, mailer boxes, shipping boxes, display boxes, and gift bags.
Its main goals are to protect products and provide branding during shipping. When the customer buys your products, wraps them up with those packaging, and gives them to himself or his loved ones, how grateful, the love spread!
Tertiary Packaging-Protect goods and give surprise
The packaging used most often by warehouses to ship secondary packaging. Such as mailer boxes, and shipping boxes.
Its main goal is to properly protect shipments during their time in transit.
In previous decades, many companies feel that the final packaging is not easy to be seen, so they use very normal cartons. But nowadays the shopping way totally changes, and more and more people like online shopping. Thousands of shipping box was sent to thousands of households.
Can you imagine? When did you see a courier take a very beautiful shipping box containing your beloved products in front of you, how did you feel? Surprise!
As you can see, primary and secondary packaging sometimes overlap. Secondary packaging can overlap with tertiary packaging as well. Packaging is important, no matter what packaging types you’re talking about, so choose your packaging strategy carefully.
Information
How to make your box packaging attractive?
Mastery 7 essential elements of attractive packaging design are the first step to making your box packaging attractive.
- Your box packaging must be able to protect the product effectively.
- Attractive Box Packaging Must Call Attention to Itself.
- Your Box Packaging Must Make the Brand and Its Purpose Clear.
- Your Packaging Design Should Awaken Emotions.
- Packaging Design Should Strive for “Iconic Assets.”
- Your Box Packaging Should Capture and Call Out Benefits.
- Design Your Box Packaging for Your Target Audience.
How do you add those 7 essential elements to your box packaging design? There have more details below.
Product Box - Develop Your Brand Identity
The Product Box is the Primary Packaging, which is critical for branding and protection on the shelves. It needs to call attention to itself. So it has extremely high requirements for the contents, the printing, the logo design, the paper surface finishing, and the box styles.
Command attention on retail shelves with product boxes made from SBS paperboard. Perfect for food packaging, beauty packaging, cosmetic packaging, electronic product packaging, clothing packaging, toy boxes, utensil packaging boxes, etc.
Gift Box - Awaken Your Customers' Emotions
The Gift Box is Secondary Packaging. Normally it is used to ship products already in primary packaging. To protect the product better, he will use different thicknesses of grayboard paper material.
In addition, it will add an inner tray to protect the product. For example, sponge, foam, EVA, pearl cotton, blister box, paper card, etc.
Those boxes are suitable for tea boxes, wine boxes, beauty boxes, personal care products boxes, cosmetic boxes, gift boxes, etc.
Generally speaking, the price of the primary product in those boxes is higher, and many of these products are used to give to themselves or to their beloved ones as a gift.
So it requires the box to be attractive. It must pay more attention to printing, box shape, and surface technology, and sometimes adds other decorations, such as bows, acrylic diamonds, ribbons, etc.
Mailer Box - Increase Your Products' Appeal
The Mailer Box belongs to Secondary and Tertiary packaging. With the increasing popularity of online shopping, mailer box is being used more and more.
As you know, Secondary packaging is critical for protection and branding during transit. So it has high requirements for paper materials, printing, and logo design. Then your brand will be remembered by the customer in the first place.
A durable and stylish corrugated cardboard mailer box that’s great for shipping. Perfect for subscription boxes, gift boxes, e-commerce, electronic products, food, small mechanical products, toys, and leather goods packaging.
Shipping Box - Enrich Your Customers' Experience
The Shipping Box is Tertiary Packaging. Before tertiary packaging is typically not seen by consumers. And its main goal is to properly protect shipments during their time in transit.
But because of the lifestyle change, more and more people adopt shopping online, and the color box was sent to thousands of households. So it is no longer only for the protection of the product, but also plays an important role in the promotion of the brand.
To enrich the perfect shopping experience for customers, many companies spend a lot of time making the shipping box more attractive into the shipping box.
Now, some companies used Easy-Tear box, which is stronger and more beautiful than the courier box and reduces the use of sealing glue. It is practical and environmentally friendly.
Other Packaging Accessories
Other packaging accessories refer to display boxes, paper bags (all kinds of paper handbags), Catalogue (Including product brochures, manuals, folders, and leaflets, etc.), hangtags (all kinds of clothing and leather luggage hangtags).
These accessories are walking-free advertising and play a very important role in the promotion of the brand. Just like gift bags, it takes your brand and your branding culture everywhere and makes your brand more familiar to more people.
Start Business with Boxsoli!
Making attractive box packaging is not easy, you need a company that has been in this field for over 18 years to provide you more proper advice.
