When packaging your cosmetic products, choosing the right packaging boxes is crucial. Not only do they protect your items during shipping and handling, but they also serve as an extension of your brand and can influence consumer perception. Various cosmetic boxes are available, including folding cartons, rigid boxes, and tube boxes.
It’s important to consider not only the functional aspects of the cosmetic packaging boxes but also the design, as the cosmetic box should reflect your brand’s aesthetic and attract the target audience.
In this blog, we will enlist all the famous designs, guide you on how to choose the best manufacturer, and how order custom boxes and packing. So, keep reading if you wanna know more.
What is a Cosmetic Box?
“A Cosmetic Box is a specially designed box for beauty and makeup items. Its shape & printing is made much more attractive to increase sale.“
A cosmetic box serves many purposes in cosmetic industry, such as protecting and displaying products. In order to fit a wide range of products, these boxes come in various;
a) Sizes
b) Shapes
c) Materials
d) Closures
a) Sizes
The thing about the cosmetic box packaging for products, they come in all widths & lengths because every beauty company out there develops their products in their own custom sizes. Cosmetic boxes can be as small as 2 ~ 3 inches or as large as 12 inches to accommodate several different items.
b) Shapes
Most cosmetic boxes come in 3 shapes;
● Square Box
● Rectangular Box
● Tube Box
Square makeup boxes are used to contain creams, face powders, and similar items. Rectangular boxes are used for perfumes, hair gels, etc. While Tube boxes are mostly used for lip loses, lipsticks, and so on.
c) Materials
Cosmetic Boxes are not built-in to withstand decades; their main purpose is to attract customers’ attention and protect the inner item for some time. They are mostly made of 3-kinds of materials;
● Paperboard
● Plastic
● Metal
d) Closures
Another important matter to consider when choosing cosmetic boxes is to consider how their opening works, which can be a huge difference in your products from cheap items. There are 3-kinds of closures available in cosmetic jewelry boxes;
i) Hinged Lid
ii) Top & Bottom
iii) Slide Opening
Cosmetic boxes can also be customized with different design elements like colors, patterns, and branding to increase their appeal and help them stand out on store shelves. These custom printed cosmetic boxes are also used to protect items during shipping and handling in online sales.
Why do Companies Need to Make Custom Cosmetic Packaging?
Whether its Clothes or Packaging, the first 3-things that lay an impression on anybody are;
● Looks
● Confidence
● Uniqueness
If you got these things right, then Custom Packaging helps a company in many ways, such as;
a) Branding
b) Marketing
c) Protection
d) Compliance
e) Cost Saving
f) Product Specification
g) Product Differentiation
a) Branding
Custom cosmetic packaging allows companies to incorporate their brand’s logo, colors, and aesthetics into the design, making it easily recognizable to consumers and helping brands to establish brand identity.
b) Marketing
A well-designed custom cosmetic packaging can act as a marketing tool, catching customers’ attention on store shelves and encouraging them to purchase.
c) Protection
Investing in Custom Packaging means you will ensure a material that will maintain its shape and protect the item within it during shipping, handling, and display. But if you buy universal packing, its poor material will get bent easily and may damage the product inside, which will contribute to low sales of your luxury cosmetic packaging or item.
d) Compliance
Different Govt. laws require mentioning of safety standards & regulations on the packaging, but it is not possible when a company chooses Universal packaging. And sometimes, when you don’t mention all the safety laws, Govt. may ban your products from sale, and you will have to give a refund & worse, lose your clients.
e) Cost-effective
When you are buying Universal Packaging, you are probably dealing with a third party, which means you are paying extra to the middleman. But, when you are buying custom-made packaging directly from a factory, you are paying much less because;
● You are getting wholesale factory prices
● You are not paying the middleman
● You can choose a cost-effective design & material
f) Product Speccification
Packaging is needed to add product information and instructions for the customer, making it easier for them to use and understand the product. But when you are buying Universal packaging, it’s not possible, and it will make a company look cheap. While making Custom Packaging with exact Product info will make you look like an expert and helps build confidence in your product.
g) Product Differentiation
Custom packaging can help a company’s product stand out from competitors on store shelves, making it easier for consumers to identify and choose their products.
How to Order Custom Cosmetic Boxes?
Making your own unique design Cosmetic boxes is very easy, looks more dedicated, and saves a lot of money. If you are ordering them for the first time, then it will be a little hard for you, but don’t worry; we will guide you step by step through the process;
➢ Step no 1: Go to Google and write “ your product name + cosmetic packing”. Now, Tap on images, and you will see a lot of packaging styles. Choose 3 ~ 7 styles that you like.
➢ Step no 2: Find Chinese manufacturers who produce Packings. You can look for them in 3-ways:
○ Online from Google
○ From Tradeshows
○ By looking at your Competitor’s Website
➢ Step no 3: Message all the top manufacturers with Order quantity & Design. As for them, if they can make it and how much they will cost. You can also ask for more designs from the manufacturer.
➢ Step no 4: Measure your item dimensions accurately, decide on the packing material, and lay out a plan for the printing. After getting the initial sample, check it out, mark mistakes, and do corrections if needed.
➢ Step no 5: Finally, sign a legal agreement with the manufacturer. Please be aware this agreement must contain all the minor things, such as printing quality, testing parameters, and so on. So, you can take action in case of fraud.
➢ Step no 6: Pay according to the terms you decide and always do a third-party inspection before shipment.
➢ Step no 7: Finally, choose a shipment method, pay custom tax, and get your Custom Cosmetic Packing at your doorstep.
How do You Choose the Best Cosmetic Box Company?
As always, it’s a wise idea to visit the business’s location before purchasing or buying something in bulk to observe the manufacturing process and ask some questions about the products.
However, this is not always possible but don’t worry. You can look for the following signs to select the best manufacturer for yourself;
a) Material
b) Experience
c) Compliance
d) Sustainability
e) Designing Capabilities
f) Sample/Prototyping Services
g) Printing and Finishing Options
h) Logistics and Shipping
i) Price
a) Material
Make sure the company uses high-quality materials suitable for cosmetics packaging, such as paperboard, rigid or flexible plastics, etc.
b) Experience
A company with 10 years of experience has probably dealt with more clients than a company with 3 years of experience. So, always look for a manufacturer with many years of experience; it will increase the chances that the manufacturer has produced similar products in the past.
c) Compliance
Always ensure your seller company is compliant with all relevant regulations, especially regarding the packaging of cosmetics and personal care products.
d) Sustainability
Look for a company that uses eco-friendly materials, such as recycled paperboard, or offers sustainable packaging solutions.
e) Designing Capabilities
Before choosing a manufacturer, ask them for their best designs. Each company has its dedicated designing department, but not all of them have pro workers; make sure your manufacturer has those so they can help you create a unique and visually appealing packaging design.
f) Sample/Prototyping Services
A company should be able to produce a sample or prototyping packaging for you to evaluate before committing to a larger order.
Plus, they should encourage third-party inspection before shipment and have the best quality inspection exams of their own.
g) Printing and Finishing Options
In cosmetic Packing, printing matters a lot. Ensure that your manufacturer has the latest machines that offer microscopic-level, high quality printing and smooth finish. Plus, the company should offer various printing and finishing options, such as hot stamping, spot UV, embossing, etc.
h) Logistics and Shipping
Please ensure the company can handle shipping and logistics to your location and has a track record of delivering the goods on time.
i) Price
Last but not least, you can also check a manufacturer from their product prices. For example;
● If their prices are too high, they are probably a company with decades of years, and their products will have more than medium quality. But don’t buy from them; they are charging more than they are worth.
● If their rates are too low, their quality is too bad. Don’t buy from these manufacturers if you want to save money in the long term.
● If the Prices are medium, then these manufacturers are real and offer medium to top-range quality. You can test these manufacturers and choose which is best in price & quality.
